When two educators left the public school system and repurposed themselves in the world of construction, they were shocked with the dated approaches of team development and the ugly construction stigma that came with the industry. To battle the stigma, the two are implementing personal and professional development (just like in the world of education!) with their team at DW Companies--and are seeing impressive effects on team culture, communication, recruitment, retention, and more! Find out how the worlds of education and construction are colliding to break down the construction stigma without all the “fluffy” team building activities.
How does your company develop your brand? Creating a brand not only helps your customer base (brand recognition is just an added bonus), but it also attracts and retains your team as you build excitement about your brand in your community and the sectors you serve.
How does your company hire, train, and retain hardworking, skillful and respectful humans? Taking time to develop your team matters both on the job site and off and will produce results that you'll see both personally and professionally in your team.
How does your company continue to better your team? It's not just about heavy equipment and safety training. Being able to identify areas where your team needs to grow benefits your entire company by creating an environment where your employees know that vulnerability and learning is a welcomed process.
How does your company impact your community? Taking an active role in your community and outreaching to up and coming generations (Hello, Gen Z!) to inspire youth and the youthful to get interested in the trades and welcome them into your industry.
We strongly believe that every role in construction should be treated as a career. This includes engaging in regular professional development, growing individuals in regular career conversations, and establishing a strong mentorship program. This includes learning opportunities for every member on your team.
Support those who support you! Your impact is so much bigger when you support organizations that are local to your business and to your team members. It is more than just sponsoring your child's soccer team. Research shows that Gen Z's want to be a part of something with a greater purpose than a paycheck.
What happens between elementary school where we encourage imaginary play with sandboxes full of trucks and workbenches filled with tools and yet by the time we get to high school we are telling them it's not good enough? Exciting the next generation, maintaining the excited, and doing damage control on battling the construction stigma on your industry in your local high schools must remain a priority.
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